Custom Cosmetic Formulations
Create a Product That Is Truly Your Own
Custom formulation enables you to create a cosmetic product from scratch. Every ingredient, texture, and performance detail is developed specifically for your brand, not selected from a pre-made base.
If you are looking to stand out in a crowded market with a unique product that reflects your brand vision, custom formulation is the right path.
What Is Custom Formulation?
Custom formulation means your product is built from scratch in our lab. Unlike private label or modified base formulas, this process gives you full control over how your product looks, feels, and performs.
Our team works with you to develop a formula that aligns with your goals, ingredient preferences, and compliance requirements.
With custom formulation, you get:
- A fully original formula
- Ingredient selection based on your goals
- Custom texture, scent, and performance
- Development with Health Canada compliance in mind
Who Custom Formulation Is Best For
Custom formulation is a good fit if you want:
- A product no one else is selling
- Full control over ingredients and performance
- A long-term hero product for your brand
- A higher level of brand differentiation
Custom formulation may not be ideal if you need:
- The fastest possible launch timeline
- The lowest upfront investment
- A short-term or test product
Choosing the Right Path
| Option | What It Is | Best For |
|---|---|---|
| Private Label | Pre-made formulas with your branding | Fast launches |
| Semi-Custom | Modified existing bases | Light customization |
| Custom Formulation | Built from scratch | Unique brand products |
If you are unsure which option is right for you, we are happy to help you decide.
Our Custom Formulation Process
- 1. Concept & Goals
-
We learn about your product idea, brand, and target market.
Our lab develops and refines your formula based on your feedback.
3. Review & Approval
You test samples and approve the final version.
4. Production Readiness
Once approved, your formula is ready for manufacturing.
Each project is unique, and timelines may vary depending on complexity.
What Is Included
When you choose custom formulation, you receive:
Custom formula development
Lab testing and revisions
Ingredient guidance
Compliance support
Production-ready documentation
This service is designed to support brands that want to grow with confidence.
Typical Timelines
30 to 90 days.
More complex formulations or additional testing may require additional time.
Common Questions
Once your formula is approved, we help guide you from formulation into manufacturing. Our team can connect you with trusted manufacturers who are well suited to your product and production goals. We can also recommend branding and design partners to support your product launch. Your project manager will walk you through each next step and explain available services.
We take a hands-on, personalized approach to formulation. Every project is treated with care and attention to your brand story and long-term goals. From developing fully custom formulas to supporting you with manufacturing, packaging, and launch resources, we are here to help turn your idea into a finished product with confidence.
Formula development typically takes between 4 and 18 weeks, depending on complexity. This timeline includes initial development, testing, and up to two revisions. Once the formula is complete, you will receive a submission sample for review and approval.
Yes. After we receive your deposit and complete a kickoff call, you will receive your first formulation sample within 4 to 6 weeks. Additional samples may be provided if revisions are required.
A benchmark product is an existing product that closely represents what you are trying to create. This may include similar texture, color, ingredients, performance, or overall feel. Providing a benchmark helps ensure alignment from the beginning and allows us to streamline the formulation process while reducing revisions.
Yes. We can formulate products to be all-natural or organic based on your preferences and ingredient requirements. We will discuss feasibility and compliance during your consultation.
Yes. We can arrange PET testing to ensure your product is safe and properly preserved. Pricing typically ranges from $1,500 to $2,700 per test, depending on the formulation. Your formulator can provide guidance on whether this testing is recommended for your product.
Stability testing helps determine product safety and shelf life. It is required if you plan to retail your product or market it as an over-the-counter item. While not mandatory for all projects, we strongly recommend stability testing, especially for formulas with a high natural content.
Yes. We can assist with packaging design and connect you with reliable packaging vendors that align with your product needs and brand aesthetic.
If you are ready to develop a truly unique cosmetic product, our team is here to guide you through the process
Use the form below to contact our Custom Formulation Team, and we’ll help determine the best path for your brand.
Cosmetic Labs Canada
298 Wellington Street West
Sault Ste. Marie, Ontario P6A 1H7
- +1 705 910 0388