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Keep the identity intact
BRAND EXTENSIONSCARDS / INSERTS / CATALOGUES / RETAIL
Keep the identity intact
after the package opens.
Extend the brand beyond the package into inserts, thank-you cards, business cards, bags and other customer-facing materials.
Business Stationery & Marketing MaterialsCARDS / INSERTS / CATALOGUES / RETAIL
AT A GLANCE
Useful planning markers for this service. The final brief determines the exact scope, quantities and timing.
01 / WHAT THIS SERVICE DOES
Carry the brand beyond the package into the moments customers keep.
Brand Stationery extends the product identity into thank-you cards, business cards, company pens, store bags and related customer-facing materials.
Customer touchpoints
Use inserts and thank-you material to continue the brand experience after purchase.
Retail support
Business cards, bags and other collateral help create a coherent physical presence.
Same design system
The stationery can follow the logo, label and packaging direction instead of becoming separate artwork.
Flexible scope
The exact catalogue and production scope is discussed with the design team.
02 / WORKFLOW
Select. Align. Design. Proof. Produce.
Each step reflects the actual handoff required for this capability.
01
Select
Choose the materials that matter for the customer journey.
02
Align
Apply the established brand system.
03
Design
Create the required layouts.
04
Proof
Review print-ready files.
05
Produce
Coordinate the agreed printed materials.
03 / BRAND EXTENSIONS01 02 03 04
Printed touchpoints that still feel like the same brand.
Thank-you + insert cards
Continue the product story inside shipments and customer orders.
Business cards
Create a consistent professional touchpoint for sales, retail and events.
Bags + retail pieces
Extend the identity into store bags and other agreed physical materials.
Catalogues + marketing material
Scope supporting printed pieces with the design team as required.
04 / BEFORE YOU START
Questions specific to Business Stationery & Marketing Materials.
01What kinds of pieces can be created?
Projects can include thank-you cards, business cards, company pens, store bags and other supporting marketing materials.
02Does this need a separate visual style?
No. The point is to extend the same brand system already used on labels and packaging.
03Is there a fixed package?
This service is scoped around the pieces the brand actually needs, so pricing is quoted from the project brief.
PROJECT BRIEFTell us what already exists.
Tell us what already exists.
We’ll start from there.
The questions below are specific to this service, so the CLC team receives the product, timing and asset details needed for a useful first response.